The Audit Log Knew the Whole Time
8,400 MQL notifications fired on a morning when nobody launched anything. The system that could have told us in four minutes instead of four hours was already running. We just never opened it.
Strategy
3 posts tagged "Strategy"
Tech Debt Has a Shared Login
Every organization has a rogue platform nobody approved, and finding it is only the beginning of the problem.
Vendor Red Flags I've Learned to Spot
After years of evaluating marketing technology, these are the warning signs I watch for before signing anything.