The Audit Log Knew the Whole Time
8,400 MQL notifications fired on a morning when nobody launched anything. The system that could have told us in four minutes instead of four hours was already running. We just never opened it.
Martech
11 posts tagged "Martech"
You Already Did the Hard Part of BIMI
If your DMARC policy is at quarantine or reject, you already qualify for BIMI. Here's what publishing your logo actually takes, and what the VMC costs.
MTA-STS Is in Testing Mode. Here's When to Flip It.
Your MTA-STS policy is in testing mode. Here's what to check in your TLS-RPT reports before flipping it to enforce.
Your Marketing Email Shouldn't Send From Your Root Domain
Why marketing email should send from a dedicated subdomain instead of your root domain: reputation isolation, cleaner DMARC, and how to set it up.
DMARC Alignment When Five Different Things Send as Your Domain
DMARC alignment when you have multiple sending services. Why each one passes or fails on its own, and how to inventory them before enforcement.
Getting From p=none to Enforcement Without Breaking Your Email
A practical, phased path from DMARC p=none to enforcement without sending your own email to spam. Reports first, then quarantine, then reject.
The Boring Part Is Kind of the Point
We love building things. We hate maintaining them. But the maintenance is where the value actually lives.
Tech Debt Has a Shared Login
Every organization has a rogue platform nobody approved, and finding it is only the beginning of the problem.
Vendor Red Flags I've Learned to Spot
After years of evaluating marketing technology, these are the warning signs I watch for before signing anything.
Am I Overengineering This? (A Quiz for People Who Already Know the Answer)
I built a quiz to tell you what you already know: yes, you're overengineering it.
I Built an Email Deliverability Tool Nobody Asked For
SendReady is a free tool to check SPF, DKIM, DMARC records and one-click unsubscribe headers for email deliverability.