The Boring Part Is the Whole Point
We love building things. We hate maintaining them. But the maintenance is where the value actually lives.
Martech
5 posts tagged "Martech"
Tech Debt Has a Shared Login
Every organization has a rogue platform nobody approved, and finding it is only the beginning of the problem.
Vendor Red Flags I've Learned to Spot
After years of evaluating marketing technology, these are the warning signs I watch for before signing anything.
Am I Overengineering This? (A Quiz for People Who Already Know the Answer)
I built a quiz to tell you what you already know: yes, you're overengineering it.
I Built an Email Deliverability Tool Nobody Asked For
SendReady is a free tool to check SPF, DKIM, DMARC records and one-click unsubscribe headers for email deliverability.