Writing

8,400 MQL notifications fired on a morning when nobody launched anything. The system that could have told us in four minutes instead of four hours was already running. We just never opened it.

If your DMARC policy is at quarantine or reject, you already qualify for BIMI. Here's what publishing your logo actually takes, and what the VMC costs.

Your MTA-STS policy is in testing mode. Here's what to check in your TLS-RPT reports before flipping it to enforce.

Why marketing email should send from a dedicated subdomain instead of your root domain: reputation isolation, cleaner DMARC, and how to set it up.

DMARC alignment when you have multiple sending services. Why each one passes or fails on its own, and how to inventory them before enforcement.

A practical, phased path from DMARC p=none to enforcement without sending your own email to spam. Reports first, then quarantine, then reject.

I bought a Flipper Zero, had no idea what to do with it, and learned by building the thing that taught me.

The convenient choice and the ethical choice are almost never the same. That's not an accident.

Decision fatigue is real. So I built a tiny tool to make choices I don't care about.

We love building things. We hate maintaining them. But the maintenance is where the value actually lives.

Every organization has a rogue platform nobody approved, and finding it is only the beginning of the problem.

Just another late-30's dude complaining about how the Internet is different than it used to be.

After years of evaluating marketing technology, these are the warning signs I watch for before signing anything.

I built a quiz to tell you what you already know: yes, you're overengineering it.

Introducing Weird Little Joy Machines: small distractions for hard days.

SendReady is a free tool to check SPF, DKIM, DMARC records and one-click unsubscribe headers for email deliverability.

Doing ratio math before caffeine is too much to ask. So I built a calculator to do it for me.