Work With Me
Your martech stack probably grew faster than your strategy. Tools got added for good reasons, but nobody has stepped back to ask whether they still make sense together. Renewals come up, someone shrugs and signs, and the pile keeps growing.
I've been the person in the room who has to make six tools work together on a budget that assumes three. I've done it at startups, mid-market companies, and enterprises. Now I help other teams do the same thing.
15+ years in martech at CrowdStrike, Accruent, Teradata, and beyond.
What I Help With
Stack audits and rationalization.
You have overlapping tools, unused licenses, and integrations held together with duct tape. I help you figure out what to keep, what to kill, and what to consolidate. No AI-generated report. Just me looking at your stack and telling you what I'd do if it were mine.
Platform migrations.
Moving from one MAP or CRM to another is miserable if you don't plan it right. I've migrated over a million contacts from Marketo to HubSpot in a single project. I know where the landmines are.
Marketing automation.
Your MAP is either underbuilt or overbuilt and there's somehow no in-between. I help teams get more out of HubSpot, Marketo, and other platforms, whether that means cleaning up years of tech debt, building out lifecycle programs that actually work, or just making sure your scoring model isn't sending garbage to sales.
Integration architecture.
Making your tools actually talk to each other. CRM to MAP to intent platform to sales engagement. I've built these bridges across dozens of tool combinations and can help you design something that doesn't break every quarter.
About
I'm Jimmy Piraino. I've spent over a decade in marketing technology and operations at companies like CrowdStrike, Coursera, Intuit, and Teradata. Currently I'm a Senior Manager at Accruent where I lead commercial tech and platforms.
I've been on both sides of the table. I've been the ops person maintaining the stack, and I've been the one evaluating vendors trying to sell into it. That perspective matters when you're trying to figure out what your team actually needs versus what sounds good in a demo.
Tell me what's broken
Tell me a bit about what's going on and I'll get back to you.
Got it. I'll be in touch soon.
Not ready to talk yet?
That's fine. I write about martech problems and how to think through them on my blog. If you want something practical right now, grab the Vendor Evaluation Framework or the Migration Planning Checklist on Gumroad.